Who We Are

Siempre Natural® was born in 1989 in the City of Reynosa, Tamaulipas, Mexico. Before the first restaurant opened, the founders operated a successful convenience store; however, they wanted a business that would make a better contribution to society, and they searched for a different type of business opportunity.  As yogurt aficionados, they frequented a local yogurt shop where food was prepared behind a wall, where customers were left to wonder under what sanitary conditions food items were prepared. After months of research, a new and Original Yogurt recipe was born, giving way to a concept and a restaurant design plan where most of the food was prepared over the counter and customers could enjoy seeing their food being prepared. The new concept became a healthier alternative to the abundant “taquerias” and Mexican restaurants already in the area. At its inception, the original menu offered only yogurt, juices, shakes, and fruit cocktails but it quickly expanded into sandwiches and chicken salads. Today, Siempre Natural® services both sides of the South Texas border with locations in the cities of Reynosa, Mission, Pharr, Edinburg and soon to open in Mcallen, Texas.

Our Values

-Commitment to fresh, quality menu items
-Enjoyable work environment
-Support local communities
-Fair treatment of associates
-Training and development of employees


Siempre Natural® embraces the celebration of food with our team, our customers, and the communities we serve. We conduct our business ethically, courteously, and in a cleaner environment than our competititors. We visualize our growth and success, develop our people, continually analyze our operations, and strive to improve our service and offerings.

Our Concept

Siempre Natural® is a quick-service restaurant concept that can be typified as 'American with a Mexican flair', featuring soups, sandwiches, salads, “aguas frescas”, and yogurt. In Spanish, “agua fresca” literally means 'fresh water' and represents traditional natural beverages consumed in México. Because we emphasize freshness and quality, only fresh ingredients are used in the production of Siempre Natural® menu items. Customers at Siempre Natural® may choose to dine in the restaurant or take their order To-Go. We’re open everyday from 11 a.m. to 9:30 p.m. Our customers look for a reasonably priced , health-oriented menu, available days and evenings.

The Siempre Natural® concept appeals to consumers across a wide variety of professions and income ranges:

- Delicious fresh food and beverages at a reasonable price;
- Superior quick service for customer enjoyment; and
- A friendly and sociable atmosphere complete with a modern, stylish interior and ambiance that welcomes every customer.